Digital Marketing Course

WE OFFER A COURSE THAT INCLUDES

  • Digital Marketing Introduction
  • Digital Marketing Vs. Traditional Marketing
  • Website Planning Process
  • Search Engine Optimization
  • Social Media Marketing
  • Google Analytics
  • Google Adwords & Online Display Advertising
  • Email Marketing
  • Content Marketing
  • Affiliate Marketing
  • Blogging & Freelancing to Make Money

DIGITAL MARKETING INTRODUCTION

  • What is marketing? 
  • What is Digital Marketing? 
  • Understanding Marketing Process 
  • Understanding Digital Marketing Process 
  • Increasing Visibility, What is visibility?, Types of visibility, Examples of visibility 
  • Visitors Engagement, What is engagement?, Why it is important Examples of engagement 
  • Bringing Targeted Traffic 
  • Inbound and outbound marketing 
  • Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process 
  • Tools Needed 

DIGITAL MARKETING VS. TRADITIONAL MARKETING

  • What’s the difference between digital marketing and traditional marketing, and why does it matter?
  • Benefits of Traditional Marketing
  • The Downside to Traditional Marketing
  • Benefits of Digital Marketing 
  • Why does Digital Marketing win Over traditional Marketing?
  • Tools of Digital Marketing
  • How We Use Both Digital & Traditional Marketing

WEBSITE PLANNING PROCESS (WordPress)

  • What is Internet? 
  • Understanding domain names & domain extensions 
  • Different types of websites 
  • Based on functionality 
  • Based on purpose 
  • Planning & Conceptualising a Website 
  • Booking a domain name & web hosting 
  • Adding domain name to web Server 
  • Adding webpages & content 
  • Adding Plugins Building website using CMS in Class 
  • Identifying objective of website 
  • Deciding on number of pages required 
  • Planning for engagement options 
  • Landing Pages & Optimization 
  • Creating a blueprint of every webpage 
  • Best & Worst Examples

SEARCH ENGINE OPTIMIZATION (SEO)

Understand Search Engines & Google

  • What is SEO? 
  • Introduction to SERP 
  • What are search engines? 
  • How search engines work 
  • Major functions of a search engine 
  • What are keywords? 
  • Different types of keywords 
  • Google keyword planner tool 
  • Keywords research process 
  • Understanding keywords mix 
  • Long-Tail Keywords 
  • Google Search Tips & Hacks

ON - PAGE SEO

  • Keyword Research with Google Keyword Planner. 
  • What is the difference between keywords stuffing & KW placement 
  • How to Select a Domain Name? 
  • Page Naming {URL Structuring} and Folder Naming Image Naming, 
  • Image Title and ALT Tags Creation 
  • What are Meta Tags, Description? 
  • Robots, Keywords, Author Redirection Tags 
  • Headings Tags {H1 to H6} 
  • What is Content Writing? 
  • SEO Friendly Content Writing {Insert keywords in content} 
  • Anchor Text, Link Title 
  • Internal linking 
  • Robots.text file use and creation HTML Sitemap creation XML Site Map Creation 
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool) 

OFF - PAGE SEO

  • What is OFF-Page Optimization? 
  • What are Backlinks? 
  • Why Backlinks are Important? 
  • How to Get Backlinks? 
  • Difference Between Do-Follow and No-Follow Backlinks 
  • What is Google Page Rank? 
  • How to Increase Page Rank? 
  • Search Engine Submissions Directory 
  • Submissions Article Writing and submissions Press Release writing and submissions Blog Posting and comment writing 
  • Classifieds Posting 
  • Forum Posting 
  • Business Listing 
  • Social Bookmarking 
  • Social Networking 
  • RSS Feeds 
  • Do’s and Don’t of link building 
  • Easy link acquisition techniques 
  • Domain Authority & How to Increase

SOCIAL MEDIA MARKETING

  • What is Social Media? 
  • Understanding the existing Social Media paradigms & psychology 
  • How social media marketing is different than others 
  • Forms of Internet marketing 
  • Facebook marketing 
  • Understanding Facebook marketing Practical session 1 
  • Creating Facebook page 
  • Uploading contacts for invitation 
  • Exercise on fan page wall posting 
  • Increasing fans on the fan page 
  • How to do marketing on a fan page (with examples) 
  • Fan engagement
  • Important apps to do fan page marketing 
  • Facebook advertising 
  • Types of Facebook advertising 
  • Best practices for Facebook advertising 
  • Understanding Facebook best practices 
  • Understanding edge rank and art of engagement Practical Session 2 
  • Creating Facebook advertising campaign Targeting in ad campaign 
  • Payment module- CPC vs CPM vs CPA 
  • Setting up conversion tracking 
  • Using power editor tool for adv. 
  • Advanced Facebook advertising using tools like Qwaya
  • Linkedin Marketing 
  • What is LinkedIn? 
  • Understanding LinkedIn Company profile vs Individual profiles 
  • Understanding Linkedin groups 
  • How to do marketing on LinkedIn groups 
  • Linkedin advertising & it’s best practices 
  • Increasing ROI from LinkedIn ads 
  • Linkedin publishing 
  • Company pages 
  • Adv on LinkedIn 
  • Display vs text
  • Twitter Marketing 
  • Understanding Twitter 
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex 
  • How to do marketing on Twitter 
  • Black hat techniques of twitter marketing Advertising on Twitter Creating campaigns Types of ads Tools for twitter marketing 
  • Twitter Advertising 
  • Twitter Cards 
  • Video Marketing
  • Understanding Video Campaign 
  • Creating 1st Video Campaign 
  • Importance of video marketing 
  • Benefits of video marketing 
  • Uploading videos on video marketing websites 
  • Using youtube for business 
  • Developing youtube video marketing Strategy 
  • Bringing visitors from youtube videos to your website 
  • Creating Video ADgroups 
  • Targeting Options 
  • Understanding Bid Strategy

GOOGLE ANALYTICS

  • Introduction to Google Analytics
  • How Google analytics works
  • Understanding Google analytics account structure 
  • Understanding Google analytics insights 
  • Understanding cookie tracking 
  • Types of cookie tracking used by Google analytics 
  • Starting with Google analytics 
  • How to set up analytics account
  • How to add analytics code in website 
  • Understanding goals and conversions 
  • How to setup goals 
  • Understanding different types of goals 
  • Understanding bounce & bounce rate 
  • Difference between exit rate & bounce rate 
  • How to reduce bounce rate 
  • How to set up funnels in goals 
  • Importance of funnels 
  • How to integrate adwords and analytics account 
  • Benefits of integrating adwords & analytics 
  • Measuring performance of marketing campaigns via Google analytics 
  • What is link tagging 
  • How to set up link tagging 
  • Understanding filters & segments 
  • How to set up filters & segments 
  • How to view customized reports 
  • Monitoring traffic sources 
  • Monitoring traffic behavior 
  • Taking corrective actions if required

GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING

  • Google AdWords Overview 
  • Understanding inorganic search results 
  • Introduction to Google Adwords & PPC advertising 
  • Overview of Microsoft Adcenter (Bing & Yahoo) 
  • Setting up Google Adwords account 
  • Understanding Adwords account structure Campaigns, Adgroups, Ads, Keywords, etc Types of Advertising campaigns- Search, Display, Shopping & video 
  • Difference between search & display campaign 
  • Understanding Adwords Algorithm 
  • How does Adwords rank ads 
  • Understanding Adwords algorithm (adrank) in detail with examples 
  • What is quality score 
  • Why quality score is important 
  • What is CTR? Why CTR is important? 
  • Understanding bids 
  • Creating Search Campaigns 
  • Types of Search Campaigns – Standard, 
  • All features, dynamic search & product listing 
  • Google merchant center. 
  • Creating our 1st search campaign 
  • Doing campaign level settings 
  • Understanding location targeting 
  • Different types of location targeting 
  • What is bidding strategy?

EMAIL MARKETING

  • What is email marketing? 
  • How email works? 
  • Challenges faced in sending bulk emails 
  • How to over come these challenges? 
  • Types of email marketing- Opt-in & bulk emailing 
  • What is opt-in email marketing? 
  • Setting up email marketing account 
  • Best platforms to do opt-in email marketing 
  • Setting up lists & web form 
  • Creating a broadcast email 
  • What are auto responders? 
  • Setting up auto responders How to do bulk emailing? 
  • Best practices to send bulk emails 
  • Tricks to land in inbox instead of spam folder 
  • Top email marketing software’s & a glimpse of how to use them 
  • Improving ROI with A/B testing

CONTENT MARKETING

  • What is Content Marketing? 
  • Introduction to content marketing 
  • Objective of content marketing 
  • Content marketing 7 step strategy building process 
  • 18 types of content with examples 
  • How to write great compelling content 
  • Keyword research for content ideas 
  • Optimizing content for search engines Discussing authority blog Steps towards developing authority blog 
  • Ways to monetizing authority blog 
  • How to market your content? 
  • Debate- Doesn’t great content just spread by itself 
  • Understanding second customer 
  • Importance of second customer 
  • How to increase second customer 
  • Understanding online influencers 
  • 10 ways to connect with online influencers 
  • 35 unique ways to write magnetic headlines 
  • 180 examples of magnetic headlines 
  • How to increase opt-in email list with content marketing with examples 
  • Case study on content marketing

AFFILIATE MARKETING

  • What is affiliate marketing? 
  • 3 A’s of affiliate marketing 
  • How people make millions of dollar in affiliate marketing? 
  • Affiliate marketing history 
  • Changes in affiliate marketing industry over the year 
  • Affiliate marketing scenario in India 
  • How to be a super affiliate? 
  • Different ways to do affiliate marketing 
  • Affiliate marketing secrets 
  • How your trainer makes money in affiliate marketing? 
  • Live examples of how people are making money as an affiliate 
  • Getting your started as an affiliate 
  • Getting you approved as an affiliate from India’s top affiliate agencies Some of the top affiliate network in the world 
  • How to get approved as an affiliate by world’s top affiliate company commission 
  • junction www.cj.com 
  • Trainers shares his secrets of affiliate marketing 
  • Story telling- trainer shows his live example of how he is making money these days as an affiliate

BLOGGING & FREELANCING TO MAKE MONEY

  • What is adsense? 
  • How to get approved for adsense? 
  • Cool trick to get adsense approval by Google 
  • Using your adsense account interface 
  • Placing ads on your blog 
  • Creating blogs with our FREE theme 
  • Then we will share 1 secret method Through which you will 
  • make money with adsense

Digital Marketing

As well as known as online marketing, digital marketing is the use of the internet and other digital communication methods to promote brands to potential customers.