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Digital Marketing Institute in Dwarka
Most practical Digital Marketing Course in Delhi
With the Leading Digital Marketing Training Institute in Dwarka, ESS Institute, Dwarka Mor, Learn how to start your Digital Marketing career with a strong foundation of concepts. You’ll learn about digital marketing strategies, SEM, SMM, SEO, YouTube, Email Marketing, Analytics, and practical skills.
4-Months Course Duration
500+ Learners Trained
Guaranteed Placement
Guaranteed Certification
4-Months Course Duration
500+ Learners Trained
Guaranteed Placement
Guaranteed Certification
One of the top Digital Marketing Institute in Delhi
Mastering the craft of online marketing is no longer a choice, but an absolute necessity. At ESS a comprehensive course to help you succeed in the marketing industry. This is what makes us the best Digital Marketing Institute in Delhi. Our four-month course is designed for aspirant marketers covering all essential topics and making them industry-ready.
Our Digital Marketing Institute stands out because of its focus on hands-on training. We focus on practical approaches rather than theory and teach real-world examples to our students. This curriculum equips them with the ability to address digital marketing challenges.
Results-oriented approach is the USP of our course. Our syllabus has been refined to fit into the industry. Taught over 500 successful learners so far, our positive testimonials speak volumes about our success. Our guarantee of placement and certification is proof of our course quality and success rate.
You will learn how to develop and optimize websites that rank high on SERPs. Our curriculum also teaches you how to build campaigns that drive traffic and conversions on Google Ads. After completing our course you will be proficient in tools such as Google Analytics 4 and Google Tag Manager. This program will help you craft unique and result-driven business strategies.
Course Curriculum
- What is marketing?
- What is Digital Marketing?
- Understanding Marketing Process
- Understanding Digital Marketing Process
- Increasing Visibility, What is visibility?
Types of visibility, Examples of visibility - Visitors Engagement, What is engagement?,
Why it is important Examples of engagement - Bringing Targeted Traffic
- Inbound and outbound marketing
- Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process
- Tools Needed
- What’s the difference between digital marketing and traditional marketing, and why does it matter?
- Benefits of Traditional Marketing
- The Downside to Traditional Marketing
- Benefits of Digital Marketing
- Why does Digital Marketing win Over traditional Marketing?
- Tools of Digital Marketing
- How We Use Both Digital & Traditional Marketing
- Understanding the basics of WordPress
- Setting up a WordPress website
- Choosing and customizing themes
- Installing and configuring plugins
- Creating and managing content (posts, pages, media)
- Implementing security measures
- Website maintenance and updates
On-Page SEO
– Keyword research and optimization
– Crafting SEO-friendly titles and meta descriptions
– Optimizing images and multimedia
– Internal linking strategies
– Content optimization and readability
– Off-Page SEO
– Link building techniques
– Social bookmarking
– Guest blogging
– Monitoring backlinks
– Technical SEO
– Website speed optimization
– Mobile-friendly design
– SSL and website security
– XML sitemaps and robots.txt
– Structured data and schema markup
- Setting up and verifying your site
- Understanding the dashboard and reports
- Monitoring site performance and indexing
- Fixing crawl errors
- Enhancing search appearance
- Creating and managing Google Ads campaigns
- Keyword planning and targeting
- Writing effective ad copy
- Bidding strategies and budget management
- Analyzing and optimizing ad performance
- Setting up GA4 for your website
- Understanding key metrics and reports
- Tracking user behavior and events
- Creating custom reports and dashboards
- Analyzing traffic sources and user flow
- Introduction to GTM and its benefits
- Setting up GTM on your website
- Creating and managing tags, triggers, and variables
- Implementing common marketing tags
- Debugging and troubleshooting
- Setting up Microsoft Clarity on your website
- Understanding user behavior with heatmaps
- Recording and analyzing user sessions
- Identifying user pain points
- Using insights to improve UX and conversions
- Optimizing social media profiles
- Creating shareable content
- Using hashtags and keywords effectively
- Engaging with your audience
- Analyzing social media performance
Facebook
– Creating and managing Facebook pages
– Running Facebook ads and campaigns
– Engaging with followers and community building
– Analyzing Facebook insight
Instagram
– Setting up and optimizing Instagram profiles
– Creating engaging Instagram stories and posts
– Using Instagram ads for promotion
– Analyzing Instagram insights
Twitter
– Setting up and optimizing Twitter profiles
– Creating engaging tweets and threads
– Using Twitter ads and analytics
LinkedIn
– Creating and optimizing LinkedIn profiles and pages
– Building professional networks
– Running LinkedIn ads and campaigns
YouTube
– Setting up and optimizing YouTube channels
– Creating and uploading video content
– Using YouTube ads and analytics
- Introduction to Canva interface
- Creating social media graphics
- Designing presentations and infographics
- Customizing templates and layouts
- Exporting and sharing designs
- Understanding AI and GPT technology
- Using Chat GPT for content creation
- Automating customer support with Chat GPT
- Integrating Chat GPT into websites
- Building and segmenting email lists
- Crafting compelling email content
- Designing email templates
- Automating email campaigns
- Analyzing email campaign performance
- Introduction to affiliate marketing
- Finding and joining affiliate programs
- Promoting affiliate products effectively
- Tracking and optimizing affiliate campaigns
- Complying with legal and ethical guidelines
- Setting up a freelancing business
- Finding and approaching potential clients
- Crafting effective pitches and proposals
- Negotiating contracts and rates
- Providing exceptional client service
- Job search strategies and resume building
- Preparing for interviews and job applications
Learn Digital Marketing from the Best
We believe in learning by doing at our online Marketing Institute in Delhi, which is why we have packed our curriculum with practical exercises, real-world projects, and hands-on experience with industry-leading.
We teach a comprehensive digital marketing curriculum. Our course begins by teaching you what digital marketing is and how it differs from traditional forms of marketing. Then, you will learn how to use WordPress to build and manage websites like a pro. Next, we teach you comprehensive search engine optimization (SEO) techniques that focus on both on-page and off-page strategies.
Google Analytics will give you an understanding of traffic sources as well as user interaction patterns while Social media and Google Ads and online advertising will equip you with skills to run successful paid promotional campaigns. Our course also cover email marketing techniques through platforms such as Mailchimp and content marketing to attract and retain your target audience.
Choosing us as your Digital Marketing Institute in Delhi means joining a community of digital marketing experts. You will get to learn from some of the best industry experts. In just four months you will gain certification and practical experience needed to ace in several marketing roles.
Enrol in our course today and start your journey towards becoming a digital marketing expert.
Tools and Technologies covered
WordPress
Google Ads
GSC
GA4
GTM
SEO
Meta Ads
Mailchimp
Get Certified and Grow your career
You will receive a certificate from ESS Institute for completing the Digital Marketing course that will help you find the most relevant jobs like…
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media, and Content Manager.
This course will teach you the following skills
WordPress, SEO, Social Media Marketing, Paid Marketing, Google Ads,
Email Marketing, Content marketing
Job Opportunities
Digital Marketing Executive, Digital Marketing Manager, SEO Executive, Social Media Expert, Content Marketer
Course For
Freshers, Students, Business Owners, Traditional Marketers, Entrepreneurs
Minimum Eligibility
Anyone who Completed their Completed Academic Education and UG Education
Free Digital Marketing Resources
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Frequently Asked Questions
The course runs for 4 months and is designed to teach you everything you need to learn to become a digital marketing expert.
Yes, assistance is provided by the institute to its graduates as part of its job placement guarantee. We have experts that collaborate with top employers in order to secure lucrative jobs for our students.
You will also be taught essential tools and technologies such as WordPress, Google Ads, Google Search Console (GSC), Google Analytics 4 (GA4), Google Tag Manager (GTM), SEO, Facebook Ads, and Mailchimp.
It suits freshers, students, business owners, traditional marketers or entrepreneurs. All it takes is one’s graduation from school and college level.
Certainly, upon completing the course, one gets certified. This certification is recognized in industry circles and will go a long way in strengthening your profile as a digital marketer.
All our courses at ESS Institute are affiliated and recognised by the Government of Delhi and the Central Government of India