ESS Institute

  • Google Ads glossary: from keywords, search terms, ads, extensions, campaigns, and ad groups, to metrics like click-through and conversion rate
  • Keywords, negative keywords, and other basics Google Search concepts
  • Ad copy rules and best practices
  • Campaign and ad group structure
  • How to correctly install Google conversion tracking on your website
  • How to create your first campaign and ad the right way
  • How to evaluate campaign performance
  • Bidding Options: smart vs. manual
  • Reporting and optimization
  • Non-search platforms, display, and video
  • Remarketing
  • Google Search user experience

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Date : 10 Sep 2020